Vionic Supports Women Stepping into Motherhood

Pregnancy is often considered the most beautiful experience of a woman’s life, which is why the body requires extra attention. Pregnancy symptoms such as tiredness and nausea are widely recognised, but the other common side effect of foot pain is often overlooked.

Additional pressure on the feet caused by natural weight gain, fluid retention and the alteration of a woman’s centre of gravity can make certain everyday activities and responsibilities strenuous. In fact, 80 percent of women experience painful and uncomfortable swelling when pregnant which can lead to flat feet (plantar fasciitis).

Wearing ill-fitting or unsupportive shoes can aggravate this and increase chances of long term foot problems, even after pregnancy. Comfort is key and providing a good arch support will reduce discomfort and any possible long term effects.

Vionic shoes offer unique podiatrist-designed support built seamlessly into classic modern footwear. The unique FMT Technology in Vionic shoes supports you from the ground up, it re-aligns the foot to its natural position to help prevent flat feet. This also improves the alignment in the legs and back when walking, which also eases back pain during pregnancy.

As well as offering the correct support needed in pregnancy, Vionic footwear is available in a wide range of designs to suit every style – meaning you don’t have to compromise your feet looking good when pregnant.

Key pieces from the SS17 collection include:


A chic t-strap with an element of boldness, the Nala’s geometric stud details are sure to be a focal point of any summer look.

(Nala shown in white also available in, gold cork Red and black, £70)


Add some prep to your step with this unprecedented blend of style and technical features. The Sierra showcases an engineered knit upper for added breathability and a dual-density outsole with rubber elements for great traction underfoot.

(Sierra shown in Navy and also available black charcoal, £85)


A low-profile injected EVA flip flop with our exclusive contoured arch to promote natural alignment from the feet up. We’ve infused our supportive technology into a sleek silhouette and added bright colours and fun prints to make this classic flip flop better.

(Noosa shown in berry tiger bronze and also available in red tropical, navy light pink, light blue floral, bronze snake, black pewter and black cheetah £30)

Tony Linford, managing director of Vionic Europe, comments, “Vionic shoes offer the right amount of support, comfort and style to aid women during pregnancy.  The entire Vionic range provides the greatest support to your feet, without having to compromise on style. With so many other things to worry about at least foot and heel pain won’t be one of them! ”

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