Little Terra
Little Terra Helps Children Take Cover In The Sun With UV Resistant Clothing
Little Terra is offering optimum protection from the sun for children this summer, with its range of UV resistant clothing.
The children’s retailer has gone Down Under to find a cutting-edge solution to protect youngsters from UVA and UVB rays – whatever their activity.
After carefully researching the market, Little Terra has chosen to stock the Radicool 100+ UPF Skins range, from Australia.
It now offers a range of tops, shorts, hats and all-in-one suits that combine an exciting, colourful style – ideal for cycling, family walks, helping out in the garden and all other activities outdoors – with optimum protection from UV rays.
Little Terra’s managing director, and mother of two, Carolyn Budding has overseen the introduction of the range. She said: “While many parents apply suncream regularly to their children, they might think that their clothes offer a similar protection.
“However, lightweight clothing generally offers a relatively low SPF.
“Aside from the best protection available, we’ve found the Radicool fabric is extremely dense and robust and able to cope with a lots of use.
“The children and parents who have carried out some trials for us have been really pleased with the range. Children find them easy to pull on and off and enjoy running around in comfort with no restrictions.
“With proper care the clothing easily copes with chlorinated water and is breathable and really comfortable to wear.
“The quality means they will be able to be used over and over again as ‘pass me downs’ to other children, with the UV protection remaining intact.
“Parents enjoy the reassurance of the UV protection and other features such as the extremely lightweight fabric which needs no ironing, making it ideal for holiday packing or packing for a day out.”
“People tend to associate this type of clothing with holidays and the beach, but all these qualities make it ideal for life in the UK countryside.”
Little Terra has produced a free online guide to help parents understand more about the benefits of UV resistant clothing for children.
Available to download at www.littleterra.co.uk/sunsuits the guide gives an overview of what to look for when choosing clothes that offer solar protection.
It also highlights the compelling reasons for choosing clothes that reduce both UVA and UVB radiation from the sun.
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