Mixed Chicks

Kids haircare by Mixed Chicks is a fantastic new range of products designed specifically for children with naturally curly hair.  If you know a parent who is struggling to tame her little one’s curls – then Kids haircare by Mixed Chicks could be the answer to their prayers.

 The original product range, for women, has gone from strength to strength, boasting celebrity fans including Hollywood actress Halle Berry, Britain’s Got Talent judge Alesha Dixon, and chart-toppers such as Jordin Sparks and Ciara. 

 It’s not just curly celebrities who are enjoying soft, defined and tangle free curls, now their offspring are getting in on the act with the launch of kids haircare by Mixed Chicks.  Dancing on Ice star, Baroness Oona King loves the range and uses it on her three adopted children’s gorgeous curls.  Ex-Corrie and Waterloo favourite Angela Griffin is also a fan of the fuss free, curl enhancing range of products.

Many parents with curly haired kids can struggle to find products that are effective at taming frizz, whilst safe to use on little heads, and parents of mixed race children may particularly struggle as the texture of their child’s hair is likely to be different to their own and therefore require a very different haircare routine.  A bewildering range of products can leave bathroom cabinets overflowing with gunky gels and sticky products.  Mums (and Dads) across the UK can now breathe a sigh of relief; there is a tear-free solution to their children’s troublesome tresses.

The Mixed Chicks range keeps it simple with their paraben, sulphate and alcohol free range.  The moisture boosting and sulphate free kids shampoo (RRP £9.95) will cleanse gorgeous curls without stripping hair and leaving it dry and prone to frizz, the kids conditioner (RRP £9.95) is designed to help mum or dad comb through kid’s hair with ease.  The kids leave in conditioner (RRP £9.95) is worked through wet hair and left to air dry for guaranteed beautiful, soft and defined curls.  Revive curls between washes with the kids tangle tamer (RRP £9.95) – revive your little one’s nest with the light moisturizing formula which will revive bed head and give wild hair a fresh look with a quick fix.

The curl defining formula is designed for curly kids with all hair types, and is particularly great on mixed race, Mediterranean and Afro hair, Mixed Chicks founder Wendi Levy points out: “hair products shouldn’t be designed around what race somebody is, but rather what texture their hair is.”

 Mixed Chicks was designed by two mixed race women (Kim Etheridge and Wendy Levy) who found it difficult to find products that suited their hair texture – as neither European nor Afro hair products seemed to work for them.

The UK has one of the fastest growing mixed race populations in the world, with an annual growth rate of nearly 5% year-on-year, so there will be an increasing demand for products to define and manage curls.   While chain stores like Boots and SuperDrug have finally started stocking products for Afro hair in recent years, there is still a gap in the market for what is likely to be the largest ethnic minority group in the UK by 2020.

www.mixedchicks.net

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