Poncho Towels

Jun 21, 2011 by Admin

Keep Little Ones Safe In The Sun This Summer With  Cuddledry’s SPF 50+ Poncho Towels   
Toddlers can play safely in the sun this summer with these adorable sea creature inspired SPF50+ Poncho Towels from Cuddledry, makers of the award-winning apron style bath towel as featured on Dragon’s Den.

 The first of their kind in the UK, the towels use patented Rayosan™ technology which acts like a mirror, deflecting the harmful UVA and UVB rays off the towel, instead of passing through the fabric and harming a baby‘s delicate skin.

 This remarkable technology comes from Australia, where extensive research has been done on the dangers of skin cancer. Given the forecast for a hot summer this year and climbing annual temperatures, we wanted to bring the same protection to the UK,” explains Helen Wooldridge, co-founder of Cuddledry.

 ”We looked to the sea for our inspiration,” she continues.  ”Hammerhead sharks are one of the few animals that can catch a tan from sunlight – they could do with one of our towels! Angelfish on the other hand are able to reflect almost 100% of sunlight falling on their mirror-like scales, just as effective as our ponchos.”

 The towels, suitable for children aged 1 to 3, are made using soft brushed cotton to give snag-free towelling.  They have poppers under the arms which can be done up to create a loose ‘sleeve’ when worn, to help keep the towel in place and make it comfortable for its little owner.  They are really easy to put on and take off, a perfect ‘throw on’ towel or cover up for swimming, beach, playtime or bathtime.

 They come in two colourful designs: an aqua towel with turquoise edging and a hammerhead shark embroidered on the front, and a lilac towel with cherry edging and an embroidered angelfish. The towels can be purchased from www.cuddledry.com and cost £22.99.