According to a study by the Office for National Statistics (ONS), the most common birthday in England and Wales is the 26th September, nearly nine months after Christmas Day! And with late September and early October being the most popular time for birthday’s than any other time in the year, this can only mean one thing – the wonderful world of baby showers!

Whether you’re planning your own, or for a friend or family member, Johnson’s Newborn Gift Set is a fantastic gift with all a new mum needs in a reusable bag.

Give Yourself Plenty of Time: Plan the shower for at least 4-6 weeks before the baby’s due date, just in case there is an early arrival

Activities: The activities are very important, they will help the guests feel welcomed and relaxed. Decide which games and activities you wish to play on the day and ensure you have all resources to get everyone involved and enjoying themselves

Gifts: Try to determine what the mum-to-be needs in terms of gifts. If she’s a first time Mum it’s likely she’ll be needing all the essentials, so share a list with the attendees and delegate who buys what to avoid duplicates or unwanted gifts. Also, don’t be afraid to treat her

With the busy month soon approaching, be prepared for every type of baby shower with the JOHNSON’S® TOP-TO-TOE® Newborn Gift Set in your new baby gift bag featuring JOHNSON’S® TOP-TO-TOE® products and Extra Sensitive Wipes which are specially developed for new-borns. The TOP-TO-TOE® Bath and Extra Sensitive Wipes, which are independently proven safe for skin from the first day, have a NO MORE TEARS® formulation and so are mild and gentle to the eyes.

The JOHNSON’S® TOP-TO-TOE® Newborn Gift Set includes:

JOHNSON’S® TOP TO TOE® Baby Bath 300ml

Independently proven to be as safe as water alone from the very first day pH skin neutral & hypoallergenic Soap, dye and paraben free Meets our strict NO MORE TEARS® criteria to be mild to the eyes

JOHNSON’S® TOP TO TOE® Baby Massage Oil 300ml

Ideal for baby massage Specially developed for newborn skin Creates a light protective barrier on the skin Locks in more than double the moisture than baby lotion Dermatologically tested

JOHNSON’S® TOP TO TOE® Moisturising Cream 100ml

Specially developed for newborn skin Helps maintain natural moisture levels and protects from dryness Leaves skin feeling soft & smooth Hypoallergenic

JOHNSON’S® Extra Sensitive Baby Wipes

Independently proven as safe & gentle as water alone from the very first day Alcohol & Soap free Hypoallergenic Fragrance Free Cotton soft fabric for delicate skin Lotion made with 97% pure water

…along with a bag ideal for keeping nappy change accessories and practical changing mat.

For over 100 years, JOHNSON’S® Baby has been the trusted expert in baby skincare. All JOHNSON’S® products are free from parabens and phthalates and are also dermatologically tested and formulated to minimise the risk of allergies. The JOHNSON’S® range simply contains mild but effective ingredients which are specially formulated to care for babies’ delicate skin.

For more information, please visit the JOHNSON’S® Baby website.