Tough on phones

Pong Research gets tough with its Rugged series:

Tough on phones, gentle on people. Rugged case is made of polycarbonate chassis to protect the phone as well as reducing radiation exposure up to 94% below international safety limits. This is great for concerned parents worried about radiation exposure and dropped phones. Being the parent of a iphone user this case has protected the phone far better than any other case used! Pong Research Corporation, maker of the world’s most technologically advanced iPad and smartphone cases, today launches the Pong Rugged series for iPhone, offering the best protection for people and phones.


Pong Rugged is a collection of cases that protect phones with its tough case, whilst offering improved signal strength and battery life at the same time. The Pong Rugged case also offers the best in protection to the user by reducing cellular radiation exposure by up to 94% below international safety limits.


Built on a tough polycarbonate chassis and encased in resilient hard rubber, the Pong Rugged series provides durable protection and shock absorption. The Pong Rugged case has been designed to provide an outstanding grip for the active user, as the product has been drop-tested from a height of 8 feet onto concrete without damage to the phone or case.

The Pong Rugged case uses the same technology as the classic series.  It provides users with improved signal and fewer dropped calls, and increases talk-time battery life by up to 1.3 hours–all whilst reducing users’ cellular radiation exposure by up to 94% below international safety limits.


Most users of mobile phones are unaware that over 50% of the radiation emitted by mobile phones can be absorbed into the head and body. The absorption of this “near field” energy not only disrupts the signal necessary for the phone to communicate with a cell tower, but also underlies increasing concerns among physicians, scientists and lawmakers who believe this exposure to be a health hazard.

Pong has developed the first patented technology that is proven in certified laboratories to protect the mobile device’s signal strength. This technology also redirects cell phone radiation away from the user, by up to 95% below international safety limits as measured on the Specific Absorption Rate or “SAR” scale.

Being Rugged doesn’t mean being boring so Pong has created the case to come in a choice of colours including: black, red, deep purple blue or white.

Darcy Dinga, Pong VP & GM comments:  “We are thrilled to launch the Pong Rugged series, demonstrating our commitment to create solutions that protect both phones and people. The Rugged case was developed following consumer demand from health conscious users who lead active lifestyles. We are excited as this is the first step in a series that will evolve to protect other smartphones.”

Pong cases are the creation of an international team of scientists with unique expertise in the fields of plasma physics, environmental science, electrical engineering, antenna design and health sciences.  Among their breakthrough discoveries, Pong’s scientists gained an understanding of how to “redirect” radiation through the use of electromagnetic field interactions–the very science now embedded into every Pong case.  Today Pong is a global leader in solutions that protect users of mobile phones and other wireless devices from the potentially harmful effects of radiation exposure.

Pricing: from £63.50 available from



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