The Duchess of Cambridge has chosen to wear award-winning maternity fashion brand Séraphine’s
Jolene dress for the first official royal family photograph, following the birth of her baby George Alexander Louis of Cambridge.
Featuring a summery shade of vibrant fuchsia and flattering empire line cut, Séraphine’s signature knot front dress is designed to flatter the silhouette before, during and after pregnancy. Silky soft and flowing, the Jolene dress features an intricate knot detail that creates gentle gathers to drape effortlessly over a bump or after-baby curves. With pretty cap sleeves and a deep v-neckline, this dress offers chic and effortless day-to-night style. Séraphine’s iconic Jolene dress retails at £46 and was previously worn by the Duchess in a blossom print. Jolene dress is also available in coral and navy and is perfect for a luxurious look for any occasion. A fan of the brand both during and after pregnancy, The duchess of Cambridge has previously been spotted wearing Séraphine’s Blossom Dress, Renata Polka Dot Dress and White Colette Maxi Skirt – making this the fourth time she has given the British maternity brand her royal stamp of approval in the public eye.
On wearing Seraphine’s signature knot front dress, founder of Séraphine Cecile Reinaud comments: “It is an immense honour that the Duchess chose a Seraphine dress for her official family photograph.
It’s a dream come true to see that she likes my designs so much that she continues to wear them after the birth of Prince George. I was delighted to see her 3 weeks ago in our Blossom dress and today she looks so radiant in our bright fuchsia design, it’s a perfect choice to show the world her happiness with her newborn and husband.”
The Séraphine collection is sold online at www.seraphine.com and also at the brand’s two West London boutiques, one of which is conveniently located on Kensington Church Street, nearby Kensington palace.
Séraphine is also available at Peter Jones, Sloane Square.